Challenge

Product Managers face the ongoing challenge of ruthless prioritisation throughout the product lifecycle.

For Product Managers, ruthless prioritisation is a constant balancing act-making tough calls while ensuring every decision stays true to the product vision.

Ensuring that every decision aligns with the product strategy and vision is critical, but this process is often slow, complex, time-consuming and prone to misalignment. As a result, teams often end up prioritising features that fail to deliver the desired impact.

Solution

Our goal is to simplify and enhance the prioritisation process for product teams. The Product Work Focus Tool automates the assessment and prioritisation of product features based on your product strategy and vision, while keeping Product Managers in full control. Product Managers can review and adjust inputs at any time, ensuring final priorities remain aligned with product goals.

Leveraging AI, the tool analyses product information to generate key dimensions for prioritisation. Each new feature is assessed across these dimensions, with its priority calculated based on both impact and effort.

Additionally, the tool creates a high-level delivery plan, using resource and capacity data to help teams map out the implementation of future features effectively.

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The tool analyses and prioritises new features from a simple description and generates an indicative high-level plan to support future implementation.

Key Features

AI-powered analysis of product information, strategy, and vision
Automatic generation of prioritization dimensions for consistent decision-making
Manual editing of product information and prioritization criteria for full control
Intelligent feature assessment based on descriptions, with impact analysis across all dimensions
Automated priority scoring calculated from overall impact and effort
Transparent rationale for every impact assessment, providing clear decision support
High-level implementation planning based on team capacity and resource data

My Role

As both Technical Lead and Product Manager, I designed and built the entire MVP of the tool from the ground up, covering everything from backend development and AI model optimisation to UX design and frontend implementation.

I developed the prioritisation framework that powers the tool and optimised workflows to ensure accurate, efficient and meaningful feature assessments. Beyond development, I am actively collaborating with a team of Product Managers to validate the solution, gather real-world feedback and drive ongoing enhancements to make the tool even more valuable for product teams.

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The tool provides clear rationale for each impact assessment, offering insight into how the model "thinks". Teams can also manually adjust values to tailor priorities using their expertise and context beyond the tool's data.

Results

Early user testing with a select group of Product Managers shows that the tool significantly streamlines the prioritisation process, cutting the time needed to prioritise features and generate an implementation plan by up to 50%.