Hi, I’m Fil!

I bring together strategy, technology and teams to build products that matter.

I started as an engineer and moved into product because the problems got more interesting. The hardest ones were rarely in the technology. They live in the gap between what it could do and what organisations were able to use it for. That gap is where I work:

Setting the vision, building the teams and making sure what gets built actually delivers value.

These days that increasingly means AI and how enterprises adopt it without amplifying the problems they already have.

I still build things myself, because it keeps my instincts grounded in what is actually possible.

More about me →

Experience

15+ years of building platforms and leading teams of 70+, across multiple industries, such as Finance, Technology, Commodities, Energy and Life Sciences.

Product and platform strategy: Roadmap, P&L and go-to-market for platform portfolios worth up to $15M, with adoption driven through self-service and phased rollout to 5,000+ users.
Cloud and platform engineering: Azure, AWS and GCP at scale. Automation that cut provisioning time by up to 60%, deployment time by 75% and recovery time by 50%.
AI and data platforms: Cloud, data and AI platforms for pharma, biotech and financial institutions in regulated environments, including platforms designed for AI agents as a new class of user.
FinOps and security: Cost governance across three clouds delivered $2M+ in annualised savings. Secure-by-design controls measurably improved security benchmark scores within months.
Leadership and advisory: Led globally distributed teams, built a product management function from scratch and ran C-suite workshops that shaped multi-year cloud adoption roadmaps.

Let’s connect on LinkedIn →

What I write

A few articles to start with:

Faster to Build, Harder to Get Right: AI speeds up building software, not deciding what is worth building.
AI as a Junior Employee: capable, useful and in need of supervision.
A.I. = Accelerate Inefficiencies: why AI amplifies the problems an organisation already has.
Blending AI and Product Management: how the AI product phases fit into the traditional product lifecycle.
From Project to Product, from Product to Platform: three operating models that run in parallel, not in sequence.

All articles →

What I build

I still build things. These are the projects I would start with:

Property Visual Finder: a fine-tuned vision model that ranks property listings by what is in the photos.
AI Cloud Migrator: recommends the right Cloud migration strategy for each application, fast.
Product Work Focus Tool: AI-assisted feature prioritisation that keeps the Product Manager in control.
News Titles Shift: an experiment that rewrites news headlines for a reader’s profile, then shows exactly how it did it.

All projects →

Find me elsewhere

LinkedIn: the best way to reach me
Spotify: audio versions of my articles
Medium: where I publish my writing